Digital Marketing Growth and Career Prospects -By Mr. Rohit Prasad, Co-Founder and Director of...

Digital Marketing Growth and Career Prospects -By Mr. Rohit Prasad, Co-Founder and Director of SRV Media and EaseBuzz


We are well into the second quarter of 2018, and you’ve probably gotten the idea from different online magazines, career websites and other channels about digital marketing going to grow big and creating millions of jobs in the next two years!

Digital marketing skills are in serious demand and the skills gap is broadening, the job market is on the up as companies are putting more emphasis on digital marketing than ever before.

The outcomes? Huge budgets, increased pay and many more career choices to look forward to this year and beyond.

Debating over whether to make digital marketing as your career choice or change the direction of your career?

To give you a head start, here are some big benefits that can help you make your decision:

It’s an in-demand profession

No matter what field of business, companies need skilled digital marketers to beat the cut-throat competition in the market. And digital skills gap is not new to you, right? It is estimated that more than 18,00,000 digital marketing jobs will be there in the market by the end of 2020 and not enough skilled professionals to fill them. This gives you an exceptional competitive advantage – preparing yourself for a job where demand exceeds supply is going to take you to great heights in your career.


During mass layoffs, freshers from different educational backgrounds were thrown into a world of insecurity, and fear of job scarcity. Wouldn’t it be great to learn a set of skills that is high in demand and could secure your career, increase your job security and boost your career advancement? It’s time you join a good digital marketing agency and brighten up your future.

It lays the groundwork to help you in journey to an entrepreneur

Startups may start with a goal, raise funds, employ a small team, and ultimately build a product in a couple of months. But, if they are not prepared for how to market that product, connect with potential and returning customers, the product just won’t take off. Having an understanding of the intricacies of digital marketing can help you plan better and reach your target better than the competition.

So, when you have experience in digital marketing, it will certainly get you good job opportunities, and at the same time lay the foundation to become entrepreneur in the near future. You will pick up customers’ needs better, map your product with their need and publicize it through relevant channels.

You have a range of specialisations to choose from

Digital marketing is at the focus of the marketing strategy for every business – big or small. It is a huge industry and there is a lot going on under the umbrella – digital strategies, SEO, PPC, Content Development, Email Marketing, Social Media Enagagement, Analytics and more. You can hold one or many roles in digital marketing for a wide variety of skills that you learn per your interest area. Of course, you can’t be a full stack marketer – but it’s good to learn as many as you can.

Source: SmartInsights

This figure shows the top 20 digital marketing skills and how professionals rated their proficiency in diverse areas. Isn’t it always good to have more to choose from?

You learn and start on your own

Typically, to gain a set of qualifications, you have to earn a degree, wait for a right internship or at least enroll in a diploma programme to gain experience and create your portfolio. However, breaking all tags, digital marketing doesn’t generally need a degree or specific set of qualifications imparted in traditional school setting, to be able to get started. All you need is interest and passion to kick off your career in digital marketing.

Making your initial foray into may be a bit confusing without expert guidance. You can start with investing in building a powerful social media presence, increase your own followers, start your own blog or website, and contribute to relevant online forums and conversations. There are myriad of certifications and online tests like Google Analytics and HubSpot’s Inbound Certification which you can take to enhance your CV and showcase your digital marketing knowledge.


US digital marketing spend will near $120 billion by 2021, and even in India digital marketing industry is growing at its peak with 80% businesses planning to increase their digital marketing budget this year. With such promising figures, the career in digital marketing will keep taking an upward curve, and if you’re really serious about this field, it can do wonders to your career, taking you to new heights. It’s undoubtedly dynamic, modern, well-paid and an integral part of all businesses today. So, go get it!

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