MSupply – fastest growing B2B e-Commerce platform in the Construction & Infrastructure

MSupply – fastest growing B2B e-Commerce platform in the Construction & Infrastructure


Founded in August 2015, is headquartered in Singapore; is a B2B e-commerce company with predominant operations out of India. It has so far raised $13 Million of funding in two successive rounds from global investors viz., Artiman Ventures, a US based (Palo Alto) Private Equity fund & IIML. Via its technology platform caters to 22,000 pin codes in the Indian sub-continent; has access to a 14,000-supplier network on the platform. With Bangalore as its hub, it operates out of 8 office locations in India

B2B E-commerce and Construction segment statistics in India

India is currently growing at 7.2% GDP and by 2020-21, India would be world’s largest construction & Infrastructure market, Second largest employment creation after agriculture. More than 92% of Retail business is unorganized and less than 3% of overall transaction materializes through e-commerce and is expected to reach 12% by 2025-26. Currently construction segment in B2B e-commerce is evolving in India and hardly there are any companies operating in this segment

SMEs/Small & Medium Manufacturers in India – 42.50 Million, 95% of Industrial Units, Employs 106 Million, 40% of India’s workforce. Market Size: Construction & Interiors, infra: $600B (Real Estate, Construction, Interiors $ 200B, infra $400B), Contributes to 30% of GDP. Unorganized and ready for disruption. Construction, Interiors & Infra Segment Estimate: 5 Million SMEs, Small & Medium Size Manufacturers, 2.5 Million Traders, Wholesalers, Distributors, 10 Million small-medium-large Builders, Developers, Infra Companies & 7-10 Million SKUs 75-80% products in the segment are from the SMEs/Mid Manufacturer segment

MSupply Solution/ Business offerings

MSupply partners on exclusive basis with Local/Regional/Global Manufacturers who typically do not have marketing and distribution reach; and sells their products to wholesalers/dealers. In turn, Wholesalers/Retailers use the digital platform to get credit from banks/NBFCs and access demand from potential customers like retailers and project customers. Alibaba, Amazon, Rakuten, Walmart, Homedepot are global models in this business.

Typical categories include – Construction, Interiors, Plumbing, Electrical, Mechanical, and Infrastructure

While is in nascent stages, next big wave of supply chain digitization is going to be App driven at the point of sale. A typical wholesaler will be able to manage transactions, fulfilment, payments on the platform. In addition, they would get credit access and demand generation on the App driven platforms. What wouldn’t change for a while is the sampling, testing, display as this segment, especially in the interiors and décor is very touch and feel driven. To address this issue MSupply has feet on street team which caters to all these problems, we are scaling up our entire team strength from current 100 to 200 employees within next few months so that we can reach to more customers. Since Inception MSupply has worked with more than 2000 customers and is currently active across 8 cities in India.

MSupply has also signed an MOU with Government of Andhra Pradesh (India) for setting up a material-park for Manufacturers to display, stock, sample, manage logistics.

Differentiating Factors

  • Largest and the pioneer in the Category – Construction, Interiors, Décor, Mechanical, Electrical, Plumbing, Infrastructure segment
  • Exclusive tie-up with high growth manufacturers to sell products into the dealer segment
  • Reach to 14,000 dealers, retailers, manufacturers
  • Digital platform of to access credit through NBFCs/Banks

Roadmap & Future plans

Our road map is to expand and execute to manage and accomplish on the hockey stick growth. We want to add more products, generate more demand, deploy more credit in the market, reach more customers, expand to more locations, penetrate deeper into the Manufacturer and the dealer segment. Importantly build value proposition and deep relations in the segment

About Founder & CEO

TGC Prasad is Founder & CEO of, Earlier he was the Country Head and Board Member for Misys, India, a USD 4 billion global IT Software Product Company. He was one of initial start-up team of Mindtree, a USD 900 million IT Services company. At Alcatel-Lucent, he led the M&A Org Strategy for Europe South & Asia Pac theatres. With Coopers & Lybrand, he was responsible for implementation of Enterprise & Supply Chain Management solutions. He has authored several books viz., ‘Unusual People Do Things Differently’ (Portfolio, Penguin), ‘Along the Way’ (Rupa), ‘From the eye of my mind’ (Random House), Working hard is not good enough (Random House), The Last Ten Percent (Penguin Portfolio).


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