ShoppingKart24: Creating Brand India

ShoppingKart24: Creating Brand India


Shoppingkart24 started its journey on a path of powerful concept where it focuses on empowering rural & urban vendors, therefore giving them a platform for their worth-full products. Where India is heading towards a digital & a cashless economy, this stand is created considering the same. ‘Make in India’ is the basic yet important factor in which it put sincere efforts to. Uplifting the Indian Brands and giving them their own identity under this stereotypic competitive market is the main secret.

Founded in 2016, the company has emerged as a bootstrapped startup. It particularly focuses on providing local vendors & shoppers a platform to connect. Working on ‘Business to Customer (B2C) Business’ model, it aims at promoting the work of Indian craftsmen, artisans, upcoming entrepreneurs, home based women entrepreneurs, designers & categories globally. This E-commerce marketplace is running under Shoppingkart24 Online Services Pvt. Ltd. The company is rooted in Varanasi, it intends to empower and endorse local vendors. Thus, expanding its reach to Bengaluru where Shoppingkart24 has its main office.

In startup journey, Shoppingkart24 has observed a considerable round of increment in terms of registered sellers and buyers. Currently, it represents 1100+ sellers from all over India and 10,000+ products in the catalogue from past 6 months which is increasing day by day. The online shopping portal has recorded 5k-10k visitors/month with 17-20% visitor returning in a span of 3 months. One year of hard work has ripened the fruits yet more to go with a target of 10x growths in customer within a span of 6 months.

In order to start a business full-fledged, engaging with customer becomes the primary concern. To elevate the user’s experience and step into the m-commerce segment, team Shoppingkart24 is working hard to launch a hybrid mobile application. In today’s technology world, it is quite difficult to surprise people with a new application particularly with a Shopping App. One can find a numerous of shopping applications on Google or Apple Store. Where, ShoppingKart24 has taken a step ahead with an ice breaking feature of ‘Voice Search’. Spending one’s precious time while exploring to get the right application stands out as a challenge. Loaded with immersive feature it comes out as an extremely user-friendly mobile app with a ‘Speak To Search’ feature, thus providing the customer a perfect choice of consideration.

Mr. Prateek B Singh along with Ms. Jyotsna Rai has aimed to offer the best quality products from different regions of India globally. They want to aware the customers with the Brand India and bring the enthusiastic vendors and budding entrepreneurs upfront. They have kept customer’s need and easy to shop demand at the front, all this while with a powerful communication. Still focusing on the above criteria constant up-gradations of internal system and process is happening. Just to add more intuitive features on web portal and application.

In this established E-commerce sector players have extended their reach to Tier II & Tier III cities. They mostly promote the branded products. Shoppingkart24 has raised the question in favor of Indian Brands, where the overlooked Indian Brands get a readymade platform to showcase their quality products at affordable price. In this competitive online world, our Indian customers reach gets limited to only a few local vendors’ product because of this most of the products are left unnoticed as they remain ill-equipped or unavailable on an online portal.

This journey has got a lot of support from followers. Around more than 37,000+ followers on Facebook, twitter & Instagram, with day to day more expected add-ons. After a healthy support of followers company goals at launching an offline store soon. This will eventually bring customers closer to Indian Brands, enhancing the desired attention. Shoppigkart24 gives you the feel of real-life shopping with an Online touch.

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