The Startup That Changed The Online Jewellery Buying Experience

The Startup That Changed The Online Jewellery Buying Experience


Jewellery shopping is a prime part of Indian culture. As time passed and the gross income of families grew, visits to jewellery stores became frequent. However, the way jewellery enthusiasts buy jewellery kept on changing every decade. The “visit now and buy later” mindset of the population changed to “buy now” within years. Individuals now have their favourite stores to buy jewellery, and the toil of hopping from one store to the other has curtailed.

The jewellery industry was very inconstant in terms of buyers’ behaviour. Then, the advent of the internet had a major impact on the jewellery market globally. India saw a shift in consumer preferences in getting access to products round-the-clock and their expectations. Kishor Moradiya, Jignesh Dhola, and Preyas Panchal – 3 enthusiastic individuals were keeping a close eye on the shifting paradigms of the Indian jewellery customer. The idea that once seemed preposterous enough for jewellery industries to deny was on the rise.

India was ready to buy jewellery online, and these three knew it!

The foundation of came at a time when the internet usage in India was making a substantial growth day-by-day. The 2016 startup was never affected by geographical boundaries and has only seen growth since. The trio sensed the success that was likely on the cards after the boom in the online shopping scenario.

With their ability to ship their elegant and trendy jewellery to most major cities and various Tier-2 and Tier-3 cities and towns, ensures that their customers have what they want.

“Zivar is the best in all terms … good service good designs and above all great price … I’m a repeat customer here and would like to continue shop here … keep up with good work guys” reviews Peter Patel, a loyal customer, on Google.

While startups are finding it hard to gain a loyal list of customers due to the rising competition in the market, this startup had already begun soaring and attracting people surfing online as well as the stores for jewellery. The warning shots like decreasing revenue or increase in liabilities that hit modern startups never bothered because of their long-term experience in the industry and being second-generation diamantaires.

Indians are known for their rich taste in jewellery, and where else to find some exquisite jewellery than on Their online jewellery store is well-known for providing a seamless experience to customers. Customers get products that fulfil the 4 Cs associated with a good piece of jewellery – Carat, Colour, Clarity, and Cut. As visitors walk down the aisles, they get an option to choose from more than 3000 designs which are designed by the best artisans.

Timely offers and giveaway contests on social media handles have also helped become one of the most followed jewellery brands on the internet. Along with that, customers lives are made easier with easy returns, 0% Interest EMI options and even lifetime exchange for most of their jewellery. For the convenience of their customers in the USA, has begun retail exports, and are listed on as well.

Vyanjana Deshpande, who is fond of jewellery, and a customer, reviews Preyas’s knowledge about jewellery and on Google: They say “diamonds are forever.” However to buy one, especially a solitaire, you need a name where you can completely put your faith in, and that’s exactly what Zivar is! Impressed and convinced by the honesty, sincerity, and domain knowledge of Preyas, I did not doubt the end product.

Such reviews are the result of their dedication toward selling jewellery that is 100% IGI certified and comes with a manufacturer’s warranty.

Consumer expectations are changing every day and the startups that sync themselves accordingly, become successful in improving the shopping experience for consumers. As technology advances, remains mainstream by keeping their products, as well as the online store updated. They are now allied with National Payments Corporation of India (NPCI – RuPay Cards) & Axis bank to promote digital payment by offering additional discounts to customers making an online payment through credit or debit cards.

With the success that has seen India with its online store only, it is planning to open new experience stores across India.

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